There’s not an industry in the world right now that isn’t experiencing rapid change. Evolving technologies and the realities of life in 2021 actually force that kind of change, don’t you think?
When your business is in a constant state of flux and innovation, it never hurts to take a pause, look around and really consider the state of things — and that’s exactly what SquadCast founders Zach Moreno and Rock Felder did on an episode of Between 2 Mics. On this special founders episode, the dynamic duo of remote recording sits down to discuss how they see the business of remote content production past, present and future.
“We wanted to provide some perspective [on] the way we see things within podcasting, within technology and, specifically, within the category that we’re working to define and clearly articulate,” Zach says.
1. Remote content production has become a bigger biz than ever expected
Like many founders, Zach and Rock can admit they didn’t fully know what they were getting into when they started SquadCast in 2017. They certainly couldn’t have predicted they would be at the forefront of an entire category of technology that would ultimately be in-demand for people beyond the podcasting world.
“Honestly, we didn’t even know that we would have this opportunity to actually define a category [or] to be the leader in the category,” Zach says. “We have high ambitions for ourselves and always thought SquadCast could be a really great and meaningful company, but at the time, remote podcasting was a niche within a niche of podcasting.”
Times have most definitely changed.
Over the last few years, the remote recording functionality of the SquadCast platform has become less of a niche tool and more of a necessity for anyone in the content business, especially given the social distancing constraints of 2020 and 2021. Plus, people and businesses beyond podcasting have come around to remote content production. SquadCast now serves creators of audiobooks and video, as well.
You really never know how your great idea is going to develop!
2. Collaboration is at the core of creating remote content
Industries beyond podcasting have realized the power of SquadCast because of the way it facilitates people working together, no matter where they are located. Zach and Rock understood that power from the beginning.
“Our mission is to amplify collaboration,” Zach says. “That’s very much what our approach was and a few [outside forces] have been evolving at the same time that we have been evolving.”
When people think about SquadCast as a platform for cultivating collaboration instead of a technology intended only for recording podcast interviews remotely, the opportunities for remote content production start to really open up.
3. There’s a lot to learn from the competition
While Zach and Rock admit it can be a challenge to accept the fact that competitors in the remote content production space are regularly hitting the scene, they also allow it to drive them to make SquadCast a better product — a lesson that can be applied in any business or industry.
“What I’ve really learned to embrace is the fact that we are competing with what seem to be pretty darn good companies,” Rock says. “We definitely can relate in that the essence of what we’re trying to accomplish is similar. The level of execution is where we’ll differentiate ourselves.”
According to Rock, the increase in competition in the remote content biz is also a sign that SquadCast is working in a category that really matters and is changing lives and businesses for the better. When you think about it that way, competition should be completely encouraging.
4. The future is brighter when you pay attention to feedback
Looking ahead to the future of remote content production — and, specifically, the future of SquadCast — Zach and Rock are committed to staying tuned in to the feedback they receive from customers, especially as those customers gain access to competitive technologies.
“We very much have an approach of competing only with previous versions of SquadCast,” Zach says. “We try to get better and better, always being open to feedback. Thankfully, podcasters are very articulate and essentially speak for a living, so that’s why we focus on listening.”
By remaining good listeners, Zach and Rock hope to continue offering the best possible tools for their customers, no matter what the remote content production category looks like going forward.
To hear more from the SquadCast founders about the state of remote content production, listen to this episode of Between Two Mics. Be sure to subscribe to get future episodes directly in your preferred podcast player.
Rockwell Felder is a CPA, entrepreneur, and co-founder of SquadCast. He and his team are on a mission to amplify collaboration, seeking to empower creatives to engage in meaningful conversations without barriers.