How do you SquadCast? (Yes, we’re using it as a verb now). Thousands of podcasters and media brands use our remote recording software to capture podcast interviews and conversations. In this series, we’re highlighting our diverse community and sharing how they incorporate SquadCast in their podcast creation process.
🎥 What is the Audio Branding podcast about?
Jodi believes that keeping a consistent sound in how you present your business is the “hidden gem” of marketing.
“I want listeners to understand how very omnipresent sound is in our lives (even if it’s the lack of it!),” she says. “And how they can navigate their world to use that to their advantage.”
In her podcast, she explores — both via her own observations and by interviewing knowledgeable professionals in the fields of advertising, marketing, music and science — how audio or sonic branding influences us in various ways and places throughout our lives.
“It was inspired by a Business Mastermind I was a part of, mentioning to folks that podcasts were the wave of the future,” she says. “I’m a voice actor, and I wanted to talk about the power of sound, which is something I’m passionate about. I had the equipment and the environment already. I thought it would be fun — but I also wanted to raise all boats by letting people out there know how important sound is — and how it influences both our buying behaviours and our lives.”
🎙️ Podcasting before SquadCast
Pre-SquadCast, Jodi used Zoom or Skype and always asked her guests to record their end of the conversation on their own computer using a free recording software such as Audacity or GarageBand.
“I loved the convenience of it [SquadCast] — and the fact that my guests didn’t have to do anything other than have headphones and show up.”
🤩 Why Jodi uses SquadCast for recording remote podcast interviews
Jodi loves that with SquadCast, the audio files are split automatically, and it records locally on each person’s machine. Audio quality is super important to her, especially because her podcast is all about sound, so SquadCast raises to the high standard she sets for her production.
Asked what it would be like podcasting without SquadCast, Jodi says “A lot harder! And my guests would have to do a lot more work to get me a good audio file.”
SquadCast just makes everything easier for both parties, Jodi adds, and she recommends all podcasters not already using it check it out.
Zachariah Moreno is the co-founder, CEO, & CTO of SquadCast. He is also a podcaster, author, developer, and designer. He and his team are on a mission to amplify collaboration.
